Have you ever wondered how some companies make decisions that seem to continually drive new business into their organization – while others tend to lag behind? Why do some charge high prices and get away with it, while others struggle to barely break even? Why do some businesses turn away clients, while others never do, even though customers could profit from their services? Perhaps you are curious to understand more about what makes markets work well for some, but not for others? The course of study for the CIBD Program focuses on these and other issues relevant to driving new business into your organization, and and enhancing existing relationships.
Leadership and Negotiation is central to all deal-making and business development. In this section of the program, you’ll learn a set of core ideas that are helpful in understanding how organizations make decisions about vertical and horizontal partnerships, scaling, differentiation, and leadership styles. You’ll be able to assess your own style, identify strengths and weaknesses, and learn how to improve your own presentation and management techniques.
Strategy is often depicted by a game of chess, a puzzle, or some type of game. But, in the global business community, there are no definitive outcomes set by predetermined rules. Businesses must develop ways of aligning strategy with sales in order to continually accomplish its goals and objectives. The strategy section of the program focuses on how to optimize sales channels and drive greater levels of revenue. You will explore methods for creating a strategic foundation for sales success, define optimal sales practices, and create your own sales formula.
Economics and Business Analytics are essential skills often over looked by many business development, sales, and consulting professionals; yet, those who master these core topics create better sales presentations, and demonstrate a higher level of competence when dealing with clients and third-parties. This section of the program focuses on utilizing economics to improve your decision-making skills, and business analytics for analyzing data to make better business decisions.